Pink Taxi, by Brainless Angel

A taxi company has started a new service for their female customers in Barcelona: the “only for women” taxi. There are similar services in other cities in the world. You can read more about this in this link (in Spanish), from where I extracted this paragraph:

Pero la idea ya está implantada. Sin marcha atrás. Begoña Torres, de 50 años, una taxista (…), planteó la idea del vehículo rosa a su empresa, Servitaxi. Lo hizo a principios de diciembre y a finales de mes, las 16 conductoras de la plantilla (con más de 300 socios, el resto hombres) se pusieron manos a la obra. El servicio sólo funciona por teléfono. El número es diferente del genérico del radio taxi. Y las usuarias (…) lo solicitan de día y de noche.

But the idea is already in place. Without going back. Begoña Torres, 50, a taxi driver (…), raised the idea of pink vehicle to her company, Servitaxi. She did it in early December and end of the month, the 16 female drivers in the workforce (more than 300 members, the rest men) were put to work. The service only works over the phone. The number is different from generic radio taxi. And the users (…) request it day and night.

What really surprises me is the fact that they launched this new business in just 1 month, and thanks to an employee suggestion. It’s just great that a company like this, offering a commodity service like people transportation, is able to innovate in such a short time. Ok, it is a service, which is easier to put into the market, but still they had tons of things to do:

• Prepare the taxis to be pink inside
• Arrange a dedicated phone line for this
• Prepare some advertisement
• Study the rules and laws for this kind of service (they wanted to get their taxis pink outside, but it’s forbidden by the local regulation)
• Do some market analysis
• Make the business decision

The latter is the most important one and the one which normally takes longer in most of the companies. But Servitaxi has started commercializing the idea just 1 month after the idea generation.

Chapeau for Servitaxi! (by the way, they could change the web slightly ;))